We bring families closer together.
Creating Memories Worth Repeating®

In The News

Kentucky Kingdom and Herschend Family Entertainment Announce New Partnership

FRANKFORT, KY (February 23, 2021) – Kentucky Governor Andy Beshear joined Herschend Enterprises Chief Executive Officer Andrew Wexler, state officials and community leaders to announce that Herschend Enterprises has become a majority partner and operator of Kentucky Kingdom and Hurricane Bay amusement and water park located in Louisville, Kentucky.

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Our Brands

Committed for more than half a century to Creating Memories Worth Repeating®, we work daily to create wholesome, immersive entertainment experiences with soul and depth. Experiences for every generation of your family. Sometimes thrilling. Sometimes lighthearted. Always distinctive.

Today, we are considered the nation’s largest family-owned themed attractions corporation. We take great pride in our servant leadership culture and the satisfaction of millions of guests each year who choose us to make memories at our unique and award-winning brands in the U.S. and worldwide including:

Theme Parks & Water Parks


Attractions & Tours

Live Entertainment

On-Screen Entertainment


Our Culture

Here at Herschend, We Lead with Love. We are committed to being a part of something bigger than merely a “job,” and that requires an unchanging foundation. For our efforts to stand the test of time, they must be built upon unwavering values, like being patient, kind, humble, respectful, trusting, unselfish, forgiving, truthful, and dedicated. These principles aren’t just words, they are the root of our everyday actions. Learn more about our commitment.