We bring families closer together.
Creating Memories Worth Repeating®

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Callaway Resort & Gardens

Callaway Resort & Gardens and Herschend Family Entertainment Announce New Relationship

Callaway Resort & Gardens today announced that it has reached an agreement with Herschend Family Entertainment (“HFE”) to operate and manage its resort and garden attractions in Pine Mountain, Georgia. Georgia based HFE owns, operates and manages family-oriented theme parks and attractions and is a unit of Herschend Enterprises, the nation’s largest family owned themed attractions and entertainment company. Callaway Resort & Gardens is owned by the non-profit Ida Cason Callaway Foundation.

October 31, 2019

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Our Businesses

Herschend Enterprises is a family of companies who focus on family entertainment. For nearly six decades, Herschend Enterprises has operated with the purpose to bring families closer together by Creating Memories Worth Repeating®.

Herschend Family Entertainment Corporation

Herschend Family Entertainment owns and operates entertainment, tourism and hospitality properties across the country. HFE properties are committed to delivering wholesome and immersive experiences with soul and depth.

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Herschend Live

Herschend Live, launched in August 2018, manages and owns innovative touring live event properties that offer families opportunities to connect through unique shared experiences. The Harlem Globetrotters are the first Herschend-owned property under the Live banner, entertaining millions of fans and families each year with their legendary basketball magic.

Halo: Outpost Discovery, a partnership with Microsoft's 343 Industries, is a touring fan experience that brings the Halo video game universe to life. This weekend-long event lets you step into Halo’s beloved science fiction setting like never before, with immersive themed attractions, interactive in-universe encounters, the latest playable game releases, and so much more.

Herschend Studios

Herschend Entertainment Studios, the media arm of Herschend Enterprises, creates emotional connections using characters and stories by developing and producing family entertainment for television, film, digital and publishing.

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Pink Adventure Tours

Pink Adventure Tours has delivered over five million guests to the world’s most scenic vistas since 1960.
Expert guides, iconic pink tour vehicles and breathtaking destinations
leave indelible memories from the American Southwest that will be shared for a lifetime.   

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Our Culture

Here at Herschend, We Lead with Love. We are committed to being a part of something bigger than merely a “job,” and that requires an unchanging foundation. For our efforts to stand the test of time, they must be built upon unwavering values, like being patient, kind, humble, respectful, trusting, unselfish, forgiving, truthful, and dedicated. These principles aren’t just words, they are the root of our everyday actions. Learn more about our commitment.