We bring families closer together.
Creating Memories Worth Repeating®

Our Businesses

Herschend Enterprises is a family of companies who focus on family entertainment. For nearly six decades, Herschend Enterprises has operated with the purpose to bring families closer together by Creating Memories Worth Repeating®.


Herschend Family Entertainment Corporation

Herschend Family Entertainment owns and operates entertainment, tourism and hospitality properties across the country. HFE properties are committed to delivering wholesome and immersive experiences with soul and depth.

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Herschend Live

Herschend Live, launched in August 2018, manages and owns innovative touring live event properties that offer families opportunities to connect through unique shared experiences. The Harlem Globetrotters are the first Herschend-owned property under the Live banner, entertaining millions of fans and families each year with their legendary basketball magic.


Herschend Studios

Herschend Entertainment Studios, the media arm of Herschend Enterprises, creates emotional connections using characters and stories by developing and producing family entertainment for television, film, digital and publishing.

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Pink Adventure Tours

Pink Adventure Tours has delivered over five million guests to the world’s most scenic vistas since 1960.
Expert guides, iconic pink tour vehicles and breathtaking destinations
leave indelible memories from the American Southwest that will be shared for a lifetime.   

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Our Culture

Here at Herschend, We Lead with Love. We are committed to being a part of something bigger than merely a “job,” and that requires an unchanging foundation. For our efforts to stand the test of time, they must be built upon unwavering values, like being patient, kind, humble, respectful, trusting, unselfish, forgiving, truthful, and dedicated. These principles aren’t just words, they are the root of our everyday actions. Learn more about our commitment.